Presently, there are over 929.37 million mobile phone subscribers in India. In keeping with a survey carried out by Nielsen Informate Mobile Insights, there are 27 million Sensible phone customers in City India. At current, SMS is a well-liked medium for delivering Worth Added Providers (VAS) in India. It’s estimated that round 20% city Indians have used a SMS VAS service. SMS is an efficient marketing instrument in India, displaying conversion charges larger than different standard mediums Sms marketing Sri Lanka.
As mobile telephones are gaining recognition amongst folks, small and large-scale corporations have began to depend on mobile marketing to advertise their products and providers. Various kinds of mobile marketing methods akin to Multimedia Message Service (MMS), Quick Message Service (SMS), Pay Per Name mobile, Voice Marketing, Mobile Banner Adverts and Mobile functions are utilized in India for marketing function.
Nonetheless, SMS marketing is gaining recognition amongst entrepreneurs as it’s quick, dependable and efficient mode of communication. Furthermore, Quick Message Service (SMS) has turn into a preferred mode of communication amongst folks. It’s estimated that a median Indian sends round 29 SMS per 30 days. Since it’s low cost than different regular marketing modes, SMS marketing is used typically by small-scale corporations to market their products.
As SMS expertise is booming in India, bulk SMS software program is rising in India to fulfill the distinctive marketing necessities of corporations. Earlier, Indian entrepreneurs needed to depend on SMS service suppliers to ship a number of messages however now utilizing bulk SMS software program they’re able to acquire full management over their marketing marketing campaign. As SMS software program has customizing choices, customers are capable of customise the supply time of messages in accordance with their wants.