A number of days in the past, I got here throughout a social media marketing agency who known as themselves “gurus” in online marketing. Once I took a have a look at certainly one of their purchasers’ Fb web page, I observed that they had been utilizing a profile web page quite than a fan web page. This isn’t solely towards the Fb assertion of rights and obligations, nevertheless it’s additionally very ineffective on the subject of online marketing. In consequence, I designed this check that will help you decide if the agency you’ve got employed truly is aware of what they’re doing. Merely verify off the questions that apply to your digital agency and learn how they rating on the finish.
_ Does your agency offer you month-to-month analytic stories?
_ Does your agency have their very own Fb fan web page?
_ Does your agency submit content material on their Fb web page at the very least 4 occasions per week?
_ Does your agency have their very own Twitter web page?
_ Does your agency submit content material on their Twitter web page at the very least 4 occasions per week?
_ Does your agency have a weblog?
_ Does your agency submit at the very least 3 blogs per week?
_ Does your agency produce other purchasers in your business?
_ If you name your agency, does a human being reply? (Not an answering machine)
_ Does your agency contact YOU at the very least as soon as monthly?
_ Is “social media” listed as a functionality on their website? (Does not depend if it isn’t on the checklist)
_ Has your agency offered you with examples or case research of earlier work?
_ Does your agency inform you of essential social media information?, i.e. new Fb laws or new social media platform?
_ Does your agency monitor the online dialog concerning your business?
_ Does your agency provide social media coaching for you and your company?
_ Does your agency get your audience engaged in dialogue online KOREAN ADVERTISING AGENCY?
_ Does your agency consider destructive feedback/submit earlier than coping with them online? (Do NOT verify in the event that they robotically delete destructive feedback)
_ Has your agency ever recommended utilizing YouTube to advertise your business?
_ Has your agency ever recommended working a PPC (Pay Per Click on) advert for you?
_ Are your bodily promotions in sync along with your online promotions?
18-20 – “A” – Your agency is aware of how you can use efficient online marketing methods to advertise your business. Preserve them round, these are arduous to seek out.
15-17 – “B” – Your agency is slightly tough across the edges, however can nonetheless promote your business and talk along with your audience online.
12-14 – “C” – There’s a distinction between a marketing agency and an online marketing agency. Simply because your agency could also be good at marketing your business bodily, does not imply they know how you can successfully promote it online. You might wish to contemplate hiring an agency that understands efficient online marketing methods.
11 and below – “F” – Your agency lacks a strong understanding of how you can promote your business online. You might wish to take into consideration hiring somebody who understands how you can use digital marketing or social media in a simpler approach.
Bear in mind, how your agency represents themselves is immediately associated to how they’re going to symbolize you. If they don’t seem to be utilizing social media (Fb, Twitter, Flickr) successfully to leverage their very own business, what makes you assume they’re going to use it successfully to advertise yours? In case your agency didn’t truthful properly on this check, they could lack an understanding of how you can use online marketing successfully, which ought to increase a purple flag for you.